Wellness Tourism Hit USD1.35T by 2028

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Guests at a modern wellness resort in nature doing outdoor yoga, highlighting travel, health and rejuvenation.


A key announcement from the Global Wellness Institute (GWI) revealed that the combined wellness-tourism, spa and hot-springs market is projected to reach $1.35 trillion by 2028, highlighting a major shift in global travel, health and lifestyle preferences.

Key Findings

Wellness retreats and travel are no longer just luxury add-ons — they’re core parts of health routines, blending diagnostics, nature, meditation and movement.

The Middle East market is one of the fastest-growing regions, showing ~12% annual growth from 2019-2023 in wellness-tourism.

Traveler's increasingly seek emotionally and spiritually rich experiences, not only physical fitness or detoxes. Wellness travel is shifting from “spa & sun” to data-driven, longevity-enabled escapes.

Why It Matters

For US/Canada audiences, this trend signals that wellness care is going global and travel-based health experiences are becoming accessible components of modern routines. Whether you’re planning a retreat or integrating wellness into daily life, expect richer choices and more personalized offerings.

• If you’ve prioritized wellness apps and home routines, this shift shows how the landscape is expanding into travel and experience-based health.

• Younger travelers (Millennials & Gen Z) are driving demand for wellness with authenticity, tech-integration and nature connection — not just Instagram-friendly resorts.

• The market scale and diversification mean more competition, innovation, and more value for consumers.

What You Can Try This Week

1. Explore one wellness-travel program or retreat offering personalized diagnostics, nature-therapy or longevity elements.

2. Check how your travel style could integrate wellness: e.g., choose a destination that emphasizes sleep, movement or mindfulness over sightseeing alone.

3. Audit your typical travel/wellness budget: see how much you allocate to experience vs. rest, recovery vs. adventure.

4. Bring the “retreat” home: pick one element from a wellness-travel model (morning yoga, nature bath, digital detox) and schedule it locally this week.

Source & Credit

Data from “Key Topic at the 2025 Global Wellness Summit: The Future of Wellness in Travel and Hospitality” — Global Wellness Institute, October 21, 2025.


Published on: October 22, 2025

By: Mizaan | WellnessVive News

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